Intensity at first sight. Instant gratification in just one swipe. Reveal your true colors with an upgraded range of eyeshadows to express yourself and your artistry without limits. All-new packaging. All-new formula. From buttery mattes and lustrous satins, to electric pops of color and glittering metallics-each finish stays soft with a vibrant effect. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color in just one stroke. Stand out. Show off. Express to impress. Pigment Power Suspension technology delivers incredible payoff via pigments suspended in an innovative liquid binding system to create rich, long-wearing, high-impact color in one stroke. Addictive, velvety texture easily blends to create smooth, even color. Magnetic eyeshadow pans are easily removable for use in refillable palettes. Versatile formula can be used as an eyeshadow or liner, applied wet or dry. The wide range of shades and finishes allow you to create endless looks. Apply shadow directly on top of Tinted Smudge Proof Eyeshadow Base to create full intensity that lasts all day.