Elevate your skincare routine with Milk Makeup's new Hydro Grip Primer, featuring a green-tinted liquid packed with plant-derived oils. This primer combines aloe water, cherry blossom, hyaluronic acid, and B vitamins to deeply hydrate and soothe your skin, leaving it smooth and refreshed. Blue agave extract adds an innovative layer that grips makeup for long-lasting hold. In a consumer study, 100% of users reported improved hydration, a healthy glow, and extended makeup wear of up to 12 hours. Apply the primer and let it absorb for a minute to activate its full grip before applying your makeup for a flawless, enduring finish.